top of page
Marketing Challenge
School: Da Vinci Charter Academy, Davis, California
Date: November, 2014
Length: 4 weeks, two mini-presentations
Contact Teacher: Kait Sangster, kait.sangster@djusdk12ca.org
Challenge Phases:
-
Jeanne Callahan visited the class for a day and talked about her career as an accountant, marketer and small business owner. She presented a slideshow about marketing, while the class took notes and asked questions afterwards.
-
For the first phase of the challenge, student teams chose a company and presented a slideshow about how the company used the "5 P's" of marketing. Students had about one week of work time. Download this PowerPoint template
-
Next, Jeanne Skyped into class (yes, it actually worked!) and talked for about half of a class period about her husband's small metal fabrication business. Students learned about the goals, products, target market and current strategy of the small business.
-
Students worked for another week to develop three marketing strategies for the small business. They created a slideshow, a handout, and additional materials related to their strategies (ie a brochure, flyer, website mockup or logo).
-
Jeanne returned to class, and the students presented their ideas.
Download the project guidelines here
Will the next story be yours? Let's make it happen.
bottom of page